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PRESS RELEASE
SUB REGIONAL TOURISM SALES BLITZ
The Gambia Tourism Authority in conjunction with the tourism stakeholders including the Gambia Hotel Association recently concluded a very successful sales blitz in Nigeria. The objective of the campaign which lasted for a week 28th -5th of May 2009 was conceived as a follow up promotional venture with a dual objective of raising awareness of destination Gambia in Nigeria and also to network with airline and tour operators, who are keen to sell Gambia as an ideal holiday destination both for the leisure and key business segment. This is very crucial to boost sub regional tourism and make the Gambia an all year round tourism destination.
In this regard the group was able to raise awareness at the level of Lagos, where the delegation met over 50 travel writers and tour operators in a highly interactive session and answered key concerns of the Nigerian travel trade in terms of pricing and air connections. Productive B2B meetings were held with aviation executives for both Arik Air and Virgin Nigeria -two airlines that are keen to commence operations to the Gambia very soon. Various issues bordering on joint marketing to grow the route were discussed.
The delegation also held key meetings with the tourism authorities of the Lagos State, more specifically the Commissioner for Tourism, of the Lagos state Government. The Commissioner has expressed keen interest to collaborate with Gambian tourism authorities to boost sub regional tourism.
To crown it all, a dinner in honor of Gambian High Commissioner to Nigeria H.E Angela B. Colley was well attended and the Gambian
Delegation gave a comprehensive presentation which highlighted Gambian Tourism in the best light possible. The support and contribution of all stakeholders in this venture is highly commended and special thanks go to Bank PHB for facilitating the movement of the delegation in Lagos.
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